Marketing Operations, Systems & Business Operations

Helping Businesses Look Better, Work Better, and Grow Better

I connect marketing strategy with the systems, workflows, data, and processes needed to execute at scale. My experience spans CRM and MarTech administration, marketing automation, lead lifecycle management, reporting and analytics, process improvement, and cross-functional operations.

Marketing + Technology + Operations

20+ Years of Experience Connecting Strategy with Execution

Marketing Operations
CRM & Systems Administration
Workflow Automation
Lead Lifecycle Management
Reporting & Analytics
Process Improvement

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CORE COMPETENCIES

EXPERTISE

BUILDING THE SYSTEMS

I build and manage the technology, workflows, and data infrastructure that connect marketing, sales, operations, and the customer journey.

CRM & MarTech Administration
Marketing & Workflow Automation
Lead Routing & Assignment
Pipeline & Lifecycle Management
Systems Integration
Data Integrity & Quality Control
Reporting, Dashboards & Analytics
Communication & Contact Center

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ORGANIZING THE WORK

I turn strategy into practical processes, workflows, and resources that help teams stay aligned, execute consistently, and keep work moving.

Marketing & Campaign Operations
Process & Workflow Development
Cross-Functional Project Management
Marketing & Sales Alignment
Customer Journey Optimization
SOPs & Process Documentation
Knowledgebase Management
Training & Team Adoption

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CRAFTING A STORY

I translate ideas, information, and business goals into clear, engaging experiences that connect with customers, employees, and stakeholders.

Brand & Marketing Communications
Content Development & Copywriting
SEO & Digital Marketing
Web & Landing Page Strategy
Graphic & Information Design
Presentation Design
Internal Communications
Campaign Creative & Collateral

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SKILLS

I've been fortunate to wear many hats throughout my career. The skills below reflect the areas where I've gained the most experience and delivered the greatest impact.

SKILLS

Marketing Operations

CRM & MarTech

Marketing Automation

Business Process Improvement

Data & Reporting

Project Management

Cross-Functional Leadership

Customer Journey Strategy

Knowledge Management

Training & Enablement

Digital Marketing & SEO

Creative & Information Design

"Most of my work happens behind the scenes. The best outcome is when everything just works, the team is successful, and the company shines because of it."

- Shara Perkins

An artistic view of how technology can amplify

Technology as a Force Multiplier: Building Better Experiences Through Systems

Technology is more than a collection of tools—it's an opportunity to create better experiences. Whether improving communication, streamlining workflows, increasing visibility, or strengthening customer relationships, the right systems can amplify an organization's impact. Learn why technology works best when it empowers people and supports the experiences that matter most.

Shara Perkins

6 min read

The Operational Side of Customer Experience: How Every Touchpoint Deepens the Client Relationship

Throughout my career, I've learned that customer experience isn't created by a single department or interaction. It's the result of hundreds of small moments, systems, and decisions working together behind the scenes. In this article, I share my perspective on how every touchpoint can strengthen a client relationship and why every process ultimately becomes a customer experience.

Shara Perkins

6 min read

Why Most Projects Fail Before They Begin

Many projects start with enthusiasm and end with frustration. Missed deadlines, shifting priorities, and communication breakdowns are often symptoms of a deeper problem: a lack of structure from the beginning. Learn the principles I use to create clarity, alignment, and momentum before a project ever launches.

Shara Perkins

6 min read

READY FOR WHAT'S NEXT?

Let's Build Something Better Together

Whether you're improving operations, implementing technology, designing customer experiences, or launching a new initiative, I enjoy helping organizations turn ideas into practical, scalable solutions.